They use the word "freedom" but really that's a more sellable word for what they really want. All of that boils down to POWER doesn't it? Power over everything and everyone. Ultimate power has no responsibility, no remorse, and total control. House of Cards had a great quote: "It’s not respect but fear that motivates a man; that’s how empires are built and revolutions begin. It is the secret of great men. When a man is afraid you will crush him, utterly destroy him, his respect will always follow. Base fear is intoxicating, overwhelming, liberating. Always stronger than respect. Always."